As a customer-centric business for which everything centers around the cow, URUS is best positioned to introduce new technologies to new markets and create value for local farmers. The URUS Mission is to be successful by creating sustainable value for our cooperative members and customers through long-term relationships, innovative products, programs, and services. In addition to being the largest supplier of bovine genetics in the world, URUS is also a market leader in dairy farm records management, colostrum supplements, soil, and milk testing – the entire platform is focused on creating a sustainable future for cattle farmers around the world.

The yield gap between Sub-Saharan Africa and regions with similar agroecology, like South America, is the largest in cow milk among all the animal protein value chains. Improved genetics are a major driver for closing this gap, and with that, it represents a major need and opportunity for change. As such, the Africa Dairy Genetics Multiplication program will focus on providing dairy farmers in East Africa with local and imported cattle breeds and genetics that perform well in specific environments and can contribute to more sustainable production and to increased farmer incomes and nutrition. The growing demand for

dairy, combined with the current low productivity per cow, is putting undue pressure on the African soil, grazing lands, and the environment in general. The use of proper genetics and management practices will reverse that and enhance the role of cattle production in regenerative agriculture. URUS will help transform the small African dairy producers to become the main suppliers of milk for their country in a commercial non-extensive way, with a lot of emphasis on the sustainability of the farms. Our goal is to develop comprehensive production systems that are sustainable, healthy, and profitable.

The second main objective that URUS will pursue is to establish a supply chain network that will allow for advanced reproduction practices to enter and persevere in the market. The goal is to create a commercially sustainable network of AI technicians that will offer reproductive services, genetics and dairy management advice, and more to the local small-scale producers. URUS has more than 15 years of experience in Global Development work and developed successful AI businesses, cooperatives, and networks in Brazil, India, South Africa. This experience will be used to recruit and train technicians that can perform at a high level, provide high-quality service to farmers and drive AI adoption while generating personal income from this activity. URUS, together with the foundation, also recognizes and promotes the role women and youth can play in modernizing farm practices and in offering access to modern technologies.

Finally, increased adoption and availability of AI will not by itself solve the problems of small dairy producers in East Africa. The URUS investment will be in synergy with other programs and investments that put the profitability and sustainability of local farmers forefront, from new products and technologies to the availability of processors who will purchase the additional milk.

The URUS Global Development Team is already at work to address the objectives of the program under the leadership of Dr. Hamid Rutaro, Technical Manager for URUS Africa.